Purely Pets introduces flexible lifetime policies

Purely Pets, an award winning pet insurance specialist, has recently announced it now offers solely lifetime policies* after seeing 80% of customers choosing this option, over Accident Only or Time Limited cover, in the last 12 months.

In a bid to suit a range of owners’ needs and requirements, Purely Pets has designed a suite of 15 lifetime covers, ranging from £1,000 up to £15,000 with a flexible excess.

Other benefits include a 24 hour Vet Helpline as standard with all policies as well as ‘Manage My Policy’, an online policy management tool which gives customers 24 hour access to their policy.

In addition, Purely Pets has introduced benefits for loyal customers who renew for the first three years including extended dental cover and cover for behavioural treatment.

Ross Barrington, Managing Director of Purely Pets, comments: “Our customers have been instrumental in the introduction of our flexible lifetime policies.

We’ve listened and given greater control to owners who can choose the benefits and cover levels that are right for them and their pets.”

*Continuous cover provided when you renew your policy subject to annual premium increases.